The expansion incorporated a variety of innovative, hi-tech features, among them color changing lighting environments that allow Harrah’s to transform the ambiance of the space as required, in order to spice up an event or to suit a particular crowd’s tastes. gaming, dining and entertainment extension finished this past July. In celebration of its one-year anniversary, the casino completed a 26,250 sq. Rincon Casino is southern California’s first Las Vegas-style casino, and Harrah’s 26th grand opening in the United States. The intent of the expansion was twofold, to maintain the same atmosphere that has made Rincon so popular with existing customers while adding new and exciting elements that attract a more youthful customer. Harrah’s recognized that some of their customers were looking for more of a cutting edge, entertainment-focused venue. Yet, complacency can often spell doom in the highly competitive entertainment industry, so Harrah’s embarked on a multi-million dollar expansion aimed at increasing the number of younger visitors. With 1,300 jobs filled and significant revenue generation, the impact on the local economy has been significant. Owned by the Rincon San Luiseño Band of Mission Indians and managed by Harrah’s Entertainment, Inc., Harrah’s Rincon Casino & Resort in San Diego, which opened in August 2002, has been an unquestionable success.
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